In a competitive real estate market it is increasingly difficult to not only attract potential vendors but also ensure your Agency stands out from the crowd.
First impressions, or more importantly, the first point of call contact can be the difference between winning and losing that listing.
Can your Agency afford to lose a $900,000 property listing to a competitor?
In a competitive real estate market it is increasingly difficult to not only attract potential vendors but also ensure your Agency stands out from the crowd. First impressions, or more importantly, the first point of call contact can be the difference between winning and losing that listing.
Its Sunday afternoon, Mary and David are driving home from a Sunday B-B-Q and see a couple properties for sale in their suburb.
Thinking of selling their home in the next couple of months, they decide to call the Agents marketing the properties to get a better idea of what their home may be worth-should they decide to sell.
David calls the Agent of the first property on the mobile number advertised. It diverts to a voicemail. He leaves a voice message but then decides to try the office number and gets an answering message. He hangs up.
Mary calls the Agent of the second property on the office number advertised. Based on the experience of the first call, expectations are low.
The phone rings, is discretely diverted to the Office Sales Manager’s mobile. She takes Mary’s details and asks some background questions. 10 minutes later, Drew the Sales Consultant calls Mary and sets a time to discuss the property in question.
An hour later David and Mary arrive home. They receive a text message confirming that Drew will call Mary at 5pm on Monday.
David receives a call back from the first Agent at 2.40pm Monday.
I guess it’s no surprise Drew received an invitation to appraise Mary and David’s home the following weekend!
First call impressions count – exceed your prospect’s expectations.
The above scenario, unfortunately, is all too common.
Your Agency only gets one chance to make a great impression and satisfy the prospect that your services and professionalism can achieve their desired outcome – selling their home more effectively than your Real Estate competitor.
At Online Communications we understand the Real Estate operating environment and our communication solutions are specifically tailored to meet the business goals of your Agency by ensuring;
– A Communication framework is in place to match your business operating environment.
– Prospect calls are intelligently routed to ensure no lost calls leading to higher customer engagement rates.
– Single point of contact to ensure customer consistency should sales people leave the Agency ensuring the Agency remains the primary contact at all times.
– Ability to record and track calls to improve customer engagement service.
– A communication solution that can extend as the business or network grows.
We invite you to contact us to explore how our communication solutions can help ensure your business converts more listing prospects into customer vendors.