In a competitive beauty services industry, it is vital that when a customer calls your Clinic, you have the right system in place to keep that person as your customer.
Don’t forget that first impressions – or even more importantly – the first point of call contact can be the difference between keeping and losing that customer.
In a competitive beauty services industry, it is vital that when a customer calls your Clinic, you have the right system in place to keep that person as your customer.
Don’t forget that first impressions – or even more importantly – the first point of call contact can be the difference between keeping and losing that customer.
Say for example, it’s Saturday morning and you have placed some ads in your local newspaper about your Laser Clinic and the services you provide. A lady called Janelle has made a decision she needs to look into what a treatment at a Laser Clinic could do for her. She has seen your ad in the paper. She decides to call your Clinic at 9.30am this Saturday morning.
Saturday morning is a very busy time in your clinic. Two potential customers have just walked in the door and are talking with your Receptionist about the services available. Your phone has been ringing quite a bit this morning – probably from the ad in the newspaper – and your Receptionist is getting flustered. So she leaves Janelle’s phone call to go to the answering machine.
Janelle is the type of person who doesn’t like to leave messages on machines. She hangs up, thinking she will call back later. She gets busy and she doesn’t. When she is out shopping later that day, she walks into your competitor’s clinic just around the corner and signs up for a series of laser treatments.
If you had a Siemens telephone system, with Unified Communications, Janelle’s call could have been transferred to your Music on Hold message, which could let her know more about the treatments available at your clinic. When she had been on hold for two minutes, the call would have rung again at your Receptionist’s phone and by then, she might have been able to pick up the call and get Janelle’s details.
If you look after your communications systems, those calls coming in to your clinic will become customers, not lost clients!
First call impressions count – you need to exceed your customer’s expectations…
The above scenario, unfortunately, is all too common. Your Clinic only gets one chance to make a great impression on your customer – making them feel confident to take their next step and book in for some treatments with you.
At On-Line Communications, we take the time to understand your operating environment and our telephone solutions are tailored to meet the business needs of your Clinic by ensuring:
- The customer always gets to speak to someone within a short timeframe
- Telephone calls are routed properly so there are no lost calls – therefore, no lost customers
- You will have the ability to record and track calls to keep all your customer’s information on file
- A Siemens phone system from On-Line Communications will extend the ability of your business to work with a larger number of customers
We invite you to contact us to explore how our telephone solutions will help your business convert more prospects into paying customers.